In Spring 2024, I won a semester long marketing competition where my team of 5 others collaborated with Abbott to revitalize their Pedialyte brand for a new market. We conducted comprehensive research, did surveys, in depth interviews, case studies and identified travel as an untapped market. I redesigned the product packaging to appeal to on the go travelers, created a slide deck and presented alongside my team our campaign. Our presentation, innovations and approach secured us a first place award. This project honed in my skills in collaboration, market analysis, creative design and professional presentation.