Vibe Case Competition For E&J Gallo
Marketing, Campaign Creation, Consumer Insights, Presentation, Project, Branding, Client work
Gallo challenged our team to develop a strategy to position Vibe by Vendange to LDA consumers and drive brand adoption. Over the course of three months, we conducted extensive consumer research, market analysis, and brand positioning to identify key audiences, ultimately focusing on gamers and the BookTok community as high-potential markets. We developed and presented a fully fleshed-out campaign, including tactical execution, financial growth projections, and the strategic insights that supported our recommendations. This project showcased my ability to translate research into actionable marketing strategies and deliver a compelling brand narrative.
Vibe by Vendage
Campaign: Connect Anywhere Vibe Everywhere (CAVE)
Developed the campaign identity, branding, and visual strategy while working closely with my team to bring our research and insights to life. Designed key presentation materials to effectively communicate our approach to Gallo.
In Action, In Person
Our team’s efforts were recognized with a first-place win, earning us a trip to Napa Valley, California. There, we presented our campaign to the Vibe team and other Gallo executives, showcasing our strategic insights and creative solutions.
P.S: I am the one in blue! My team presents until 32:20.