Grip Consulting
Branding, Logo Design, Illustration
Hired as lead designer by Owner and CEO, Joe Hoefer, to develop a sleek, versatile logo for Grip Consulting (Grow Revenue, Improve Profitability). With a clear vision in mind, Joe provided inspiration from other consulting firms, emphasizing a modern, professional, and adaptable design. I created a custom illustration using Illustrator and Procreate, refining it through multiple critique rounds to achieve the perfect balance of simplicity and impact. The final identity is designed to be effective across various applications, from business cards to digital branding.
